shannon tham kuok leong
home
Blk 131, Tampines St. 11.
#04-244. Singapore 521131.
Singapore.
tel : +65 6789 1854
mobile : +65 9230 9828
current residence
14108 Tahiti Way. Apt. 634.
Marina Del Rey.
California 90292. USA.
tel : +1 310 986 5402
email : shannontham@yahoo.com
nationality : Singaporean
date of birth : 11 Dec 1973
recent work experience
2009
Creative, Ground Zero, Los Angeles
• Currently working on brands like 2K sports video games, ESPN, Mercury Insurance and The Blue & Yellow Group.
2008
Creative Director, McCann Worldgroup Hong Kong.
Accounts: Intel Asia Pacific, Lycra, The Shoppes at Four Seasons (Venetian Group), Hong Kong 4As.
• Working on Intel regionally in Asia. Highlights include launching one of Intel’s most successful online campaign for the Centrino 2 chip for Taiwan. The campaign became a case study and new standards for Intel.
• Pitch and won new business, Venetian Group’s The Shoppes at Four Seasons.
• Launched Four Season’s luxury mall in Macau.
• Campaigned for The Hong Kong 4As (Association of Accredited Advertising Agencies) Kam Fan Awards.
• Other responsibilities include managing creatives and accounts like Lycra Asia.
2006 - 2007
Creative Director, BBDO Shanghai
Accounts: FedEx, Air New Zealand, Braun, Gillette, Pepsi
• Re-branded Air New Zealand in China.
• Campaigned through-the-line for FedEx’s sponsorship of China Badminton Team leading to the Beijing Olympics 2008.
• Launched new products for Gillette, Braun and Pepsi.
• Other responsibilities include, managing creative teams and leading the above accounts creatively.
2004 - 2006
Snr. Art Director, Ogilvy & Mather Regional (Asia Pacific)
Accounts: Coca-Cola, Disneyland, The Economist, DHL, Motorola, American Express, Unilever (Dove, Ponds), Texwood (Menswear and Jeans), Red Earth Asia, Far East Tone (Taiwan), Northwest Airlines.
• Regional (Asia) creative through-the-line brand campaigns for Motorola.
• Highlights include, winning the competition to be the first to innovate with Hong Kong International Airport’s (HKIA) media space with Motorola. This integrated/mobile campaign was very effective not just for Motorola, but also for HKIA. It became case studied, and also became the most highly awarded mobile/intergrated campaign, ever.
• Regional Launch for Hong Kong Disneyland. Worked on pitch and developed campaign from 2004 to 2006.
• Worked on pitch and developed brand campaign for Coca-Cola Australia and South East Asia. (Live05 Music campaign, Summer Campaign)
• Developed work for The Economist for Hong Kong.
• Other highlights include, the only One Show award and Communication Arts winner from Hong Kong in 2006.
2003 - 2004
Snr. Art Director, Freelance
• Regional (Asia) and Global through-the-line brand campaigns for Motorola (Ogilvy)
• Worked on pitch for Disneyland HK and FarEastTone Taiwan (Ogilvy)
• Worked on various multinational accounts, American Express, Unilever(China), Northwest Airlines, Disneyland HK, The Economist, Coca-Cola (Ogilvy)
• Worked on launch campaign for Mercedes Benz launch of Kompressor cars at (Batey Ads)
• Created and revamped corporate ID and advertising guidelines for Starhub (Batey Ads)
• Worked on pitch for one of the campaigns for Singapore Tourism Board, agency got the project. (Batey Ads, Singapore)
• Worked on regional launch and advertising of new products for Colgate-Palmolive (Dentsu, Young & Rubicam, Singapore)
• Developed campaign for launch of Nissan’s March. (Direct Client)
• Developed campaign and business of Asia’s premier climbing/travel guide books, Climb Asia.
2002 - 2003
Director, Founder – Climb Asia
• Founded Climb Asia to publish Singapore’s first climbing guide book, Climb Singapore. A book that documents rock climbs of Singapore and also as a means to promote the fast growing sport.
• Published second title, Climb Malaysia. Third title currently (2009), pending publication.
• Founded and organized, Climb On! Singapore, one of Asia’s biggest sport bouldering competition. Event is still current today, and is growing regionally(South East Asian).
• Grew Climb Asia to one of Asia’s premier climbing facilities, and Singapore’s first commercial rock climbing gym. Facilities for members, professional outdoor courses and equipment retail.
1999-2002
Art Director, J Walter Thompson Singapore.
Accounts: Shell Eastern Petroleum, Siemens, Unilever, Standard Chartered Bank, Sony, Warner Lambert, Kimberly-Clarke, 7-Eleven Stores and Cold Storage (Dairy Farm Industries), Navision Software.
• Worked with Clients, Shell, to create among the world’s first loyalty programme for a fuel brand. Created advertising campaign and brand for Shell’s Escape rewards programme - from scratch. Currently the most popular fuel customer loyalty programme in Singapore and around South East Asia.
• Developed worldwide brand campaigns for Shell V-Power and Shell Helix Lubricants. Launched through-the-line advertising campaign for Shell V- Power in Singapore.
• Rebranded Shell’s convenience mart, Select, in Singapore.
• Developed Shell Proserv’s marketing position and .branding in Singapore.
• Launch print campaign for Sony’s first computer, the Vaio, in Singapore.
• Launched Siemens C45 mobile phones for Singapore and South East Asia. Campaign covered through-the-line advertising, events, and online advertising. Also developed Siemens S45 and ME45 campaign for North Asia. Launched Siemens P35 series mobile phones, Siemens’ first mobile phone branding campaign in South East Asia.
• Other highlights include, winning Gold for Best Radio Commercial in Singapore’s Creative Circle Awards. Its first in the category in 10 years.
1998 - 1999 Art Director, DMB&B
1997 - 1998 Graphic Designer, J Walter Thompson, Freelance
1994 - 1996 Graphic Designer, Singapore Armed Forces, National Service
education
Nanyang Academy of Fine Arts, Diploma in Graphic Design
(Singapore’s oldest and premier art college.)
- Achievements in college include, Commendation Award for Typography, 1992.
- Majored in Graphic Design. Minored in Ceramics (pottery)
awards
Communication Arts 09
One Show Interactive 09
D&AD 2008 - in the book
One Show 2008 - Merit
Webby Awards 2008
- Best Mobile Advertising (Webby)
- Best Mobile Advertising (People’s Voice)
Media Spikes (Digital) 2008 - Finalist
Adfest 2008 - Finalist 2008
New York Festival 2008 - Bronze
Media Spikes (Digital) 2007 - Gold
Adweek Buzz Awards 2007
- Best in Show
- Gold
OMMA 2007
- Gold
- Creative Breakthrough award
Australia Interactive Media Industry Association (AIMIA) 2008
- Best Mobile Campaign
Communication Arts 2006 - Winner
One Show 2006 – Merit
Pheonix Film Awards 2008 – 2 Silvers
Hong Kong 4As Kam Fan Award 2008 – Bronze
Asian AdFest 2007 - Bronze
Time Asia Pacific 2005 - Silver
Singapore CCA 2002 – 1 Bronze
Singapore CCA 2001 – 1 Gold, 1 Finalists
Singapore CCA 2000 – 1 Silver, 2 Finalists
New York Festivals 2000 – 2 Finalists
Asian AdFest 2001 - Finalist
Singapore CCA 1998 - shortlist for the Young Art Director of the Year Award