Computers are being used everyday without us being aware of what is inside it that makes it tick. The challenge is, how do we show technology that is inside, outside, without boring people with geek speak? And the campaign should raise awareness beyond the usual market.
Working with Taiwanese celebrities, Stanley Huang and Janet Hsieh, we launched these series of online webisodes to promote the Intel Centrino 2 chip and its computing power. Awareness went beyond the high number of online hits in Taiwan. It also caught the attention of the general public, going by the number of press, blogs and celebrity gossip magazine articles.
So far, after its launch, this web campaign has picked you 2 Silvers in the Asia's Pheonix Award for viral marketing and cinematography, and shortlisted for Spikes at Digital Media by Media Magazine.