Motorola "Say Goodbye"
the background
Hong Kong International Airport (HKIA) wanted to promote the impact of their advertising spaces. So they held a competition to draw the best creative work and to draw potential marketers.
Motorola’s “Say Goodbye” came on top, out of thousands of submissions, to be the first to innovate with the space. And to achieve the results they want.
the result
HKIA fufilled their marketing objectives. Besides catching the hearts of travellers, it also caught the attention of the Hong Kong people. The campaign was widely talked about and also achieved, to date, the most highly awarded integrated / mobile campaign, ever.
the result - awards
D&AD
Motorola Say Goodbye
One Show
Motorola Say Goodbye, Finalist
Webby Awards
Motorola Say Goodbye, Best Mobile Advertising (Webby)
Motorola Say Goodbye, Best Mobile Advertising (People’s Voice)
Media Spikes
Motorola Say Goodbye, Finalist 2008
New York Festival
Motorola Say Goodbye, Bronze 2008
Adfest
Motorola Say Goodbye, Finalist 2008
Digital Media
Motorola Say Goodbye, Gold Best Mobile 2007
Adweek Buzz Awards
Motorola Say Goodbye, Gold Best Mobile 2007
Motorola Say Goodbye, Best in Show 2007
OMMA
Motorola Say Goodbye, Gold Best Mobile 2007
Motorola Say Goodbye, Creative Breakthrough 2007
Australia Interactive Media Industry Association (AIMIA)
Motorola Say Goodbye, Best Mobile Campaign 2008