Shannon's Work

Furniture Design : Better Angels Music Group

2011-01-04T13:33:00.001-08:00

UNDER CONSTUCTION

2009-08-08T20:14:00.000-07:00

Website to showcase work is under construction.
This blog is only TEMPORARY.

Advertising

2009-08-07T17:33:00.000-07:00

Latest Work

2009-08-05T14:28:00.000-07:00

The official TV commercial spot and game cover for The BIGS 2, featuring Prince Fielder of the Milwaukee Brewers, an arcade style baseball video game. Director: Peter Berg.

Game cover now in stores worldwide on Playstation, Xbox and Wii.

Read review on Adweek.

http://www.adweek.com/aw/content_display/creative/critique/e3i5ec238af1ec5103538b4853b2d80f84b

Adweek Review :

The Sound Advice Project

2009-08-04T14:58:00.000-07:00

awards

- One Show Interactive 2009

- Communication Arts 2009

Motorola "Say Goodbye"

2008-10-19T06:00:00.000-07:00

the background
Hong Kong International Airport (HKIA) wanted to promote the impact of their advertising spaces. So they held a competition to draw the best creative work and to draw potential marketers.

Motorola’s “Say Goodbye” came on top, out of thousands of submissions, to be the first to innovate with the space. And to achieve the results they want.

the result
HKIA fufilled their marketing objectives. Besides catching the hearts of travellers, it also caught the attention of the Hong Kong people. The campaign was widely talked about and also achieved, to date, the most highly awarded integrated / mobile campaign, ever.

the result - awards

D&AD
Motorola Say Goodbye

One Show
Motorola Say Goodbye, Finalist

Webby Awards
Motorola Say Goodbye, Best Mobile Advertising (Webby)
Motorola Say Goodbye, Best Mobile Advertising (People’s Voice)

Media Spikes
Motorola Say Goodbye, Finalist 2008

New York Festival
Motorola Say Goodbye, Bronze 2008

Adfest
Motorola Say Goodbye, Finalist 2008

Digital Media
Motorola Say Goodbye, Gold Best Mobile 2007

Adweek Buzz Awards
Motorola Say Goodbye, Gold Best Mobile 2007
Motorola Say Goodbye, Best in Show 2007

OMMA
Motorola Say Goodbye, Gold Best Mobile 2007
Motorola Say Goodbye, Creative Breakthrough 2007

Australia Interactive Media Industry Association (AIMIA)
Motorola Say Goodbye, Best Mobile Campaign 2008

Coke Music Australia

2008-10-19T00:53:00.000-07:00

award - Print Campaign Communication Arts

Texwood Menswear - Always Sharp

2008-10-18T05:49:00.000-07:00

award - One Show 2006

The Economist - Hong Kong

2008-10-11T06:46:00.000-07:00

This poster site is along the world's longest escalator in Hong Kong

that leads to the Mid-Levels residential area in Central District.

The residential area is where most of corporate Hong Kong lives.

Texwood Jeans - Anything Goes Campaign

2008-10-05T04:59:00.000-07:00

McCann Hong Kong House Ads

2008-10-01T04:42:00.000-07:00

Nissan 350Z Coupe

2008-09-19T03:18:00.000-07:00

Nissan March

2008-09-18T03:21:00.000-07:00

Shell - Escape Loyalty Programme

2008-08-15T12:30:00.000-07:00

Year 2002 When corporate branding associated to the sea imagery became a mandatory in all Shell advertising.

Shell - Monroe Shock Absorbers

2008-08-13T12:51:00.000-07:00

Published in Archive Magazine

FarEast Tone Taiwan

2008-08-11T06:33:00.000-07:00

Intel Taiwan Online Webisodes "Heart of the Matter"

2008-07-11T03:36:00.000-07:00

Computers are being used everyday without us being aware of what is inside it that makes it tick. The challenge is, how do we show technology that is inside, outside, without boring people with geek speak? And the campaign should raise awareness beyond the usual market.

Working with Taiwanese celebrities, Stanley Huang and Janet Hsieh, we launched these series of online webisodes to promote the Intel Centrino 2 chip and its computing power. Awareness went beyond the high number of online hits in Taiwan. It also caught the attention of the general public, going by the number of press, blogs and celebrity gossip magazine articles.

So far, after its launch, this web campaign has picked you 2 Silvers in the Asia's Pheonix Award for viral marketing and cinematography, and shortlisted for Spikes at Digital Media by Media Magazine.

Motorola Asia Pacific V290

2008-06-25T10:58:00.000-07:00

Published in Archive Photography, Top 200

Motorola Asia Pacific E380

2008-06-20T11:23:00.000-07:00

Published in Archive Photography Top 200

Design Work

2008-04-04T16:57:00.000-07:00

The Blue & Yellow Group - Corporate ID

2008-03-09T16:59:00.000-07:00

Venice Green Loft - Logo Design

2008-03-06T17:30:00.000-08:00

Coke Zero

2008-03-05T18:34:00.000-08:00

CV

2008-01-01T15:24:00.000-08:00

shannon tham kuok leong

home

Blk 131, Tampines St. 11.

#04-244. Singapore 521131.

Singapore.

tel : +65 6789 1854

mobile : +65 9230 9828

current residence

14108 Tahiti Way. Apt. 634.

Marina Del Rey.

California 90292. USA.

tel : +1 310 986 5402

email : shannontham@yahoo.com

nationality : Singaporean

date of birth : 11 Dec 1973

recent work experience

2009

Creative, Ground Zero, Los Angeles

• Currently working on brands like 2K sports video games, ESPN, Mercury Insurance and The Blue & Yellow Group.

2008

Creative Director, McCann Worldgroup Hong Kong.

Accounts: Intel Asia Pacific, Lycra, The Shoppes at Four Seasons (Venetian Group), Hong Kong 4As.

• Working on Intel regionally in Asia. Highlights include launching one of Intel’s most successful online campaign for the Centrino 2 chip for Taiwan. The campaign became a case study and new standards for Intel.

• Pitch and won new business, Venetian Group’s The Shoppes at Four Seasons.

• Launched Four Season’s luxury mall in Macau.

• Campaigned for The Hong Kong 4As (Association of Accredited Advertising Agencies) Kam Fan Awards.

• Other responsibilities include managing creatives and accounts like Lycra Asia.

2006 - 2007

Creative Director, BBDO Shanghai

Accounts: FedEx, Air New Zealand, Braun, Gillette, Pepsi

• Re-branded Air New Zealand in China.

• Campaigned through-the-line for FedEx’s sponsorship of China Badminton Team leading to the Beijing Olympics 2008.

• Launched new products for Gillette, Braun and Pepsi.

• Other responsibilities include, managing creative teams and leading the above accounts creatively.

2004 - 2006

Snr. Art Director, Ogilvy & Mather Regional (Asia Pacific)

Accounts: Coca-Cola, Disneyland, The Economist, DHL, Motorola, American Express, Unilever (Dove, Ponds), Texwood (Menswear and Jeans), Red Earth Asia, Far East Tone (Taiwan), Northwest Airlines.

• Regional (Asia) creative through-the-line brand campaigns for Motorola.

• Highlights include, winning the competition to be the first to innovate with Hong Kong International Airport’s (HKIA) media space with Motorola. This integrated/mobile campaign was very effective not just for Motorola, but also for HKIA. It became case studied, and also became the most highly awarded mobile/intergrated campaign, ever.

• Regional Launch for Hong Kong Disneyland. Worked on pitch and developed campaign from 2004 to 2006.

• Worked on pitch and developed brand campaign for Coca-Cola Australia and South East Asia. (Live05 Music campaign, Summer Campaign)

• Developed work for The Economist for Hong Kong.

• Other highlights include, the only One Show award and Communication Arts winner from Hong Kong in 2006.

2003 - 2004

Snr. Art Director, Freelance

• Regional (Asia) and Global through-the-line brand campaigns for Motorola (Ogilvy)

• Worked on pitch for Disneyland HK and FarEastTone Taiwan (Ogilvy)

• Worked on various multinational accounts, American Express, Unilever(China), Northwest Airlines, Disneyland HK, The Economist, Coca-Cola (Ogilvy)

• Worked on launch campaign for Mercedes Benz launch of Kompressor cars at (Batey Ads)

• Created and revamped corporate ID and advertising guidelines for Starhub (Batey Ads)

• Worked on pitch for one of the campaigns for Singapore Tourism Board, agency got the project. (Batey Ads, Singapore)

• Worked on regional launch and advertising of new products for Colgate-Palmolive (Dentsu, Young & Rubicam, Singapore)

• Developed campaign for launch of Nissan’s March. (Direct Client)

• Developed campaign and business of Asia’s premier climbing/travel guide books, Climb Asia.

2002 - 2003

Director, Founder – Climb Asia

• Founded Climb Asia to publish Singapore’s first climbing guide book, Climb Singapore. A book that documents rock climbs of Singapore and also as a means to promote the fast growing sport.

• Published second title, Climb Malaysia. Third title currently (2009), pending publication.

• Founded and organized, Climb On! Singapore, one of Asia’s biggest sport bouldering competition. Event is still current today, and is growing regionally(South East Asian).

• Grew Climb Asia to one of Asia’s premier climbing facilities, and Singapore’s first commercial rock climbing gym. Facilities for members, professional outdoor courses and equipment retail.

1999-2002

Art Director, J Walter Thompson Singapore.

Accounts: Shell Eastern Petroleum, Siemens, Unilever, Standard Chartered Bank, Sony, Warner Lambert, Kimberly-Clarke, 7-Eleven Stores and Cold Storage (Dairy Farm Industries), Navision Software.

• Worked with Clients, Shell, to create among the world’s first loyalty programme for a fuel brand. Created advertising campaign and brand for Shell’s Escape rewards programme - from scratch. Currently the most popular fuel customer loyalty programme in Singapore and around South East Asia.

• Developed worldwide brand campaigns for Shell V-Power and Shell Helix Lubricants. Launched through-the-line advertising campaign for Shell V- Power in Singapore.

• Rebranded Shell’s convenience mart, Select, in Singapore.

• Developed Shell Proserv’s marketing position and .branding in Singapore.

• Launch print campaign for Sony’s first computer, the Vaio, in Singapore.

• Launched Siemens C45 mobile phones for Singapore and South East Asia. Campaign covered through-the-line advertising, events, and online advertising. Also developed Siemens S45 and ME45 campaign for North Asia. Launched Siemens P35 series mobile phones, Siemens’ first mobile phone branding campaign in South East Asia.

• Other highlights include, winning Gold for Best Radio Commercial in Singapore’s Creative Circle Awards. Its first in the category in 10 years.

1998 - 1999 Art Director, DMB&B

1997 - 1998 Graphic Designer, J Walter Thompson, Freelance

1994 - 1996 Graphic Designer, Singapore Armed Forces, National Service

education

Nanyang Academy of Fine Arts, Diploma in Graphic Design

(Singapore’s oldest and premier art college.)

- Achievements in college include, Commendation Award for Typography, 1992.

- Majored in Graphic Design. Minored in Ceramics (pottery)

awards

Communication Arts 09

One Show Interactive 09

D&AD 2008 - in the book

One Show 2008 - Merit

Webby Awards 2008

- Best Mobile Advertising (Webby)

- Best Mobile Advertising (People’s Voice)

Media Spikes (Digital) 2008 - Finalist

Adfest 2008 - Finalist 2008

New York Festival 2008 - Bronze

Media Spikes (Digital) 2007 - Gold

Adweek Buzz Awards 2007

- Best in Show

- Gold

OMMA 2007

- Gold

- Creative Breakthrough award

Australia Interactive Media Industry Association (AIMIA) 2008

- Best Mobile Campaign

Communication Arts 2006 - Winner

One Show 2006 – Merit

Pheonix Film Awards 2008 – 2 Silvers

Hong Kong 4As Kam Fan Award 2008 – Bronze

Asian AdFest 2007 - Bronze

Time Asia Pacific 2005 - Silver

Singapore CCA 2002 – 1 Bronze

Singapore CCA 2001 – 1 Gold, 1 Finalists

Singapore CCA 2000 – 1 Silver, 2 Finalists

New York Festivals 2000 – 2 Finalists

Asian AdFest 2001 - Finalist

Singapore CCA 1998 - shortlist for the Young Art Director of the Year Award